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Advertise to Targeted Audiences

We have an expansive reach via face-to-face, social media and email - over 350,000 (detail at end of page).

Every person we reach is one more person that could be your next customer!

Our websites and newsletters reach 165 countries. 

the Bloom Report
Worldwide Toy Industry's #1 News Summary Every Friday

28,500+ subscribers with a 30%+ open rate and a high share rate

$2,500/year

Size of Ad: 540 Wide by 250 Height in PNG or JPG

the Bloom Report - Also Now a News Feed on POP Website! 
Worldwide Toy Industry's #1 News Summary AND 24/7 Online News Feed

See POP Website Ads Below

Targeted Traffic! As of December 28th 2023, over 300,000 unique visitors in the past 12 months and growing! 95%+ are consumers. 

New social feed on homepage increasing traffic every week!

The Bloom Report 24/7 news feed viewers are hyper engaged industry people!

Sidebar Ads:

Right Sidebar Ad - $5,000/year -  (300x250 PNG or JPG))

Left Sidebar Ad - $1,000/month - (160x600)

Industry, Consumer, Play-in-Education Newsletter Ads

Our newsletters reach targeted groups:

Toy & Game Industry weekly - see Bloom Report

Play in Education 100,000+ quarterly

Inventor Community 20,000+ quarterly

Consumer 15,000+ quarterly, then monthly in fourth quarter 

Social Media Influencer 5,500+ monthly in fourth quarter

Scouts (Boy & Girl) 2,100+ monthly fourth quarter

 

Size of Ad: 540 Wide by 250 Height in PNG or JPG

Ask us about discounts for an annual ad.

POP Innovation Week and Chicago Toy & Game Fair In-Person Event Program
Not Available at this Time - Opens September 1st

Our programs celebrate all events, each with its own section:

Inventor Pitch and Innovation Conference 
 250-300 inventors, innovators, product acquisition executives from around world. 

Toy & Game Innovation Awards (TAGIEs)
Over 400 innovators in the toy and game community. 

Chicago Toy & Game Fair 

Distributed to all fair attendees: consumers, traditional and social media influencers and trade.

Young Inventor Challenge

Over 200 young inventors under the age of 18

Specs: High quality print PDF file, 300 dpi or greater and CMYK, Bleeds: 0.25” on all sides

Full page, 5.5" wide x 8.5" tall

(includes 0.25" bleeds)

$1000

Half Page, 5.5" wide x 4" tall

(includes 0.25" bleeds)

 $500

CHITAG/POP Week by the Numbers

In 2023, we earned 1.51 BILLION media impressions! See the FULL REPORT HERE.

Below are highlight media placements...

Chitag Report.pptx.jpg

CHITAG/POP Newsletter, In-Person, Social Media Reach:

Newsletters Email Subscribers

All Industry via the Bloom Report 25,000+

Educator 150,0000+

Inventor 18,000+

Consumer 20,000+

Blogger, Social Media Influencer 5,000+

Scouts (Boy & Girl) 2,100+

Media List 7,500+

POP News 2,500+

Combined Direct Newsletter Reach 200,000

Newsletter, In-Person and Social Media Reach

Newsletters 200,000

Postal Mail Addresses All Industry 33,000+

Twitter PeopleofPlay 13,800+

Twitter Games4Educators 1,600+

Facebook ChicagoToyAndGameWeek 8,000+

Facebook Mary Couzin 2,500+

Facebook PlayinEducation 800+

Instagram peopleofplay 4,250+

Eventbrite followers 2,700+

YouTube 9,000+ views in 2023

Pinterest CHITAGWeek 1,400+ followers, 113,400 monthly views

Pinterest Mary Couzin/Chicago Toy & Game Fair 2,600+ followers

Very Active LinkedIn Toy, Game, Play Innovators Group 6,600+ 

LinkedIn Mary Couzin 31,000+

Events Attendance 30,000+

Website Traffic

www.peopleofplay.com  Over 300,000 unique visitors (over 90% consumers) in 2023

www.chitag.com Over 60,000 unique visitors in 2023

PR in 2023 for our November Events (Freeman PR)

Over 1.5 billion Impressions 

POP/CHITAG Group Reach 2 Billion+ and worked daily/weekly/monthly

Contact Us 

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